Steve Jobs Steps Down as the CEO of Apple

26.August 2011 - Shanghai


The August 24th, 2011. Steve Jobs, the CEO of Apple, has stepped down as the CEO of Apple on this day. The news just appeared on the headlines of different websites and newspapers all over the world soon and surprised people from all walks of life. Many experts hold the idea that the era of Steve Jobs has come to the end.

"I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple?s CEO, I would be the first to let you know. Unfortunately, that day has come. "

According to the resignation letter, Steve Jobs attributed the quit to no longer meeting duties and expectations. But we all understand that he had contributed much to the world technology, which has changed our daily life dramatically.

I think Art Levinson, the Chairman of Genentech, on behalf of Apple's Board, spoke to the point on Steve: "Steve?s extraordinary vision and leadership saved Apple and guided it to its position as the world?s most innovative and valuable technology company. Steve has made countless contributions to Apple?s success and he has attracted and inspired Apple?s immensely creative employees and world class executive team. In his new role as Chairman of the Board, Steve will continue to serve Apple with his unique insights, creativity and inspiration. "

During the 14 years reigns as CEO of Apple, Steve Jobs has been a magic person who made Apple a legendry. His innovative work made high-end personal computer more popular and he also played a vital role in reshaping the music, video, games, and mobile phone business. He always surprises the customers to give us the fullest satisfaction on using the high tech products.

Even there were rumors saying that his health began to fail, Mr. Jobs still turned up at the key product launches?the introduction of the iPad 2 in March this year at WWDC, where he earned successive applause and esteem. His slim figure aroused the spectators concern of his health again. His bad health might be a large reason explains his sudden quit today.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices. All of the successes are due to Steve Jobs.

I think iPad has changed our way of life; it?s a great innovation besides personal computers. As long as we own an iPad, we?ll take it as an easy little laptop, but such little case seems more powerful and magical than those laptops. It satisfied our lust to the maximization.

Holding on an iPad, we may feel enjoying life can be so easy. On one hand, iPad is a big iPod touch; listening to ipad music is a feast for ears and eyes with its large screen and the best sound quality. On the other hand, iPad is a big e-book reader; the convenient multi-touch design has changed our reading habits. It?s nice to read the ipad books at leisure time over a coffee. Not to mention the games and videos. All are fantastic.

"I believe Apple's brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role," Jobs wrote in his letter. "I have made some of the best friends of my life at Apple, and I thank you all for the many years of being able to work alongside you."

We don?t know what Apple will be in the future, but the legendry era of a great man has come to the end. Pray Steve Jobs a good health and Apple a bright future.